Billboard Posters, Caulfield Railway Station, Caulfield, C.1940
Hecla Electrics Pty Ltd, Black and white photograph of billboard posters on the platform at Caulfield Railway Station, The posters are advertising telephone installation, Bovril, and Hecla Electrics Pty Ltd new series of 'electric fires'. The models of electric fires featured are 'Quadra', 'Sphera', 'Verta', 'Fluta' and the 'Fluta-Bar', and prices are included in the poster. The designs mark Hecla's shift into a more modern and streamlined style. Hecla Electrics became a household name in Melbourne during the 1920s and remained a popular Australian brand until the late 20th century.