The Allen’s Sweets Neon Sign, C.1955


The Allen’s Sweets Neon sign was erected in 1955 on the sweets factory in South Melbourne, on the southern banks of the Yarra River. It’s still generally recognised as being the most spectacular animated sign in Victoria.
In 1987, Allens moved from their South Melbourne location and despite agreements that the sign should be and could be preserved, it wasn't. It seems that no arrangement could be reached by the many players involved, both government and commercial, on exactly how, and it would ultimately leave the sign with no place to go.
Demolished in in 1987.